Suppliers usually sell their products via sales locations in a showroom, via intermediary parties, or directly to the client using a webshop. These methods are all focused on the direct sales of a product, such as a door, but do not tie it to a moment during the construction phase of a new-build home. This, in turn, means consumers may not be aware of your brand or products, thus not taking them into consideration. In this phase, larger purchases are considered than a single product, or a few products for one specific room. Again, think of a door. After the home purchase is made and construction has been completed, there is a smaller chance someone will buy a completely new door package. Rather, they would simply order a replacement for a single front door, instead of the full package.